Weight-loss "miracles" have been peddled for-freaking-ever. The ad above is more than 100 years old.
So is it any surprise that Monday's Dr. Oz Show had nearly a half-dozen groundbreakingamazeballswondersupermiracle supplements that he says will help you lose weight? After all, it's February and that means it's ratings sweeps month. So the show is going full bore on weight loss "miracles."
Here's a little thing I keep in mind when the next big miracle comes along.
Drug companies were wrestling each other to harness the magical properties that were said to curb people's appetites. Then 60 Minutes traveled to Africa to chew on that plant with a bunch of bushmen and America went nuts. Would this be the weight-loss magic bullet?
But in 2008 this, from Unilever:
"Having invested 20 million pounds in R&D, Unilever abandoned plans to use the slimming extract hoodia in a range of diet products. We stopped the project because our clinical studies revealed that products using hoodia would not meet our strict standards of safety and efficacy."
The takeaway (at least for me): If there's a supplement out there that is actually effective at helping people lose weight, everyone would be taking it by now. And a giant drug company would be selling it.
No, there are no miracles, no short cuts. There is only hard work.